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Introduction

Welcome to the Marketing Fundamentals course!
This intensive program is designed to equip participants with essential knowledge and skills in the dynamic field of marketing.
Whether you're a seasoned professional looking to refresh your understanding or a newcomer eager to grasp the fundamentals, this course will provide you with comprehensive insights and practical strategies to thrive in today's competitive market landscape.
Each day of the course will include a mix of interactive lectures, real-world case studies, group activities, and discussions to ensure a comprehensive learning experience.
By the end of this course, you will have the knowledge and tools to craft effective marketing strategies and drive business success in today's competitive marketplace.

Objectives

• Understand the core concepts and principles of marketing.
• Learn how to develop effective marketing strategies to achieve business objectives.
• Gain insights into consumer behaviour and market trends.
• Explore various marketing channels and tools for reaching target audiences.
• Acquire practical skills in market research, branding, and promotional tactics.
• Enhance your ability to analyse marketing data and measure campaign performance.

Who Should Attend?

This course is ideal for:
• Marketing professionals seeking to enhance their skills and knowledge.
• Entrepreneurs and business owners aiming to improve their marketing efforts.
• Students or recent graduates interested in pursuing a career in marketing.
• Anyone looking to gain a solid foundation in marketing principles and practices.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm